Blowing your own trumpet

Jane here
It 's always interesting to see what various counties and towns like to declare as you enter their area. 'Welcome to Somewhereshire home to the world's finest collection of potholes' say.
We have learned that Cheshire is proud of its gardens, Whitchurch of its clocktowers and Much Wenlock claims to be where the Olympics originated. They are nearly all an Ancient Market Town,some are fairtrade towns. Some claim something like Britain in Bloom runner up 1997 medium sized towns in the north west beginning with W.
One can only wonder though,at the head scratching that must go on when the wise civic dignitaries of certain places,sitting in council meetings far into the night, sucking their pencils, with colossal failure of imagination come up with '.... welcomes careful drivers' Whoa that'll really put them on the map.
After all it's not as though there's much else you're famous for, is there? Cheddar?